9/3/2023 0 Comments To write copy![]() ![]() Maybe you are like Ronald Reagan, and prefer to start everything with a "well." These are the ways of handling words and ideas that you return to again and again. The point is to be conscious of it, and not sloppily mix "we" and "you" from one paragraph to the next when no illustration or personal story is involved.ΔΆ. You can mix the two in your blog copy if you reserve "I" for your examples and stories, and "you" for the rest. Grammar says no, don't mix the two, but think of how you carry on a conversation. ![]() For the rest of your post, use second person (you, yours). When you illustrate with a real-life example, it's OK to use the first-person (I, me, we). This is made easier when you listen to your audience's feedback and write posts that they request or suggest. Perhaps it is a fan on Twitter or a reader who left a comment who I am thinking of when writing. ![]() This approach keeps me from acting as if I am lording over a reader, but sitting next to her and having a conversation about something. I need a face to write to, or I write generic, faceless posts. When I write, I have a specific person in mind as I write. Lectures talk down to them, while conversations speak with them on the same level. People prefer conversations rather than lectures. So let's talk about the copy you're creating for your website and blog. Great blog copy might make terrible ad copy, and vice versa. Great copy looks different depending upon where you find it each audience has a different set of copywriting rules that they respond to. ![]()
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